The number one way to show support for a self-published author is to leave an honest review of their book. One of the most impactful ways to support a self-published author, without spending a cent, is by leaving a review on platforms like Amazon and Goodreads. Reviews are more than just compliments; they serve as social proof that helps build a book’s credibility and visibility. For many readers, especially when discovering new authors, reviews can be the deciding factor in whether they click “buy” or move on. A book with multiple thoughtful reviews stands out and sends a clear message: this book is worth reading.

For self-published authors, who often don’t have access to traditional marketing channels, reviews are crucial. On Amazon, more reviews can help boost a book’s ranking, making it more likely to appear in searches or be recommended to other readers. Goodreads helps by exposing the book to new audiences and building trust through the community’s feedback. Every review contributes to the book’s reach, and your voice can help that happen.

Your review doesn’t need to be long or elaborate. A few honest sentences about what you enjoyed or why you’d recommend the book can make a big difference. It tells future readers, “This is a book worth your time,” and helps the author grow their audience. So, the next time you enjoy a book by an indie author, take a moment to leave a review. It’s a small gesture that creates a ripple effect—getting great stories into the hands of more readers and supporting the creative work behind them.

The second (and super fun) way to support a self-published author? Tell everyone you know about the awesome book you just read! Seriously—call your mom, text your bestie, drop it in your group chat, and casually mention it at the next dinner party. Word of mouth is pure gold for indie authors. When you gush about a great read, people listen. They trust your taste way more than some mysterious internet algorithm!

Think of it like planting little bookish seeds—each person you tell might tell someone else, and just like that, the author’s story starts to spread. Whether it’s a heartfelt children’s book, a laugh-out-loud novel, or something that made you cry happy tears, sharing it helps build buzz and familiarity. The more people hear about a book, the more likely they are to check it out.

And don’t worry about being a book pusher—enthusiastic recommendations are always welcome (especially when they come with, “You have to read this!”). So go ahead, be that person who can’t stop talking about a great read. You’re not just helping a story find new readers—you’re helping an author’s dream grow wings.

The third way to support self-published authors is simple—follow them on social media! Whether they’re on Instagram, Facebook, TikTok, or YouTube, your follow helps boost their visibility and connect them with more readers. But don’t stop there—engage! Like their posts and leave thoughtful comments (bonus points for using at least five words!). Algorithms love engagement, and your interaction helps get their content in front of more people. Plus, it means the world to authors to see real readers cheering them on. So hit that follow button and show some love—you’re helping their stories reach more hearts and homes!

The fourth way to support a self-published author is to post about the book yourself! Snap a photo, share a quote, or write a quick recommendation. This is a level up from just liking or commenting—it shows your genuine excitement and helps the book reach a wider audience. Your post could be the reason someone new picks up that book! Visibility is everything, and your share makes a big difference. Plus, it’s fun to spread the book love!

The fifth way (but definitely not the last!) to support self-published authors is to request their books at your local library. This one takes just a little more effort, but it’s still completely free—and incredibly powerful. Most libraries have a budget set aside to purchase new books, and many are happy to consider patron suggestions. All you have to do is fill out a quick form online or talk to a librarian and ask them to consider adding the book to their collection.

Why does this matter? Because libraries are amazing hubs of discovery! When a self-published book makes it onto those shelves, it gains the chance to be seen and read by dozens—even hundreds—of new readers. It also gives the author a level of credibility and exposure that’s tough to achieve otherwise. Even if your request isn’t approved immediately, the book will remain on the radar.

So don’t be shy—ask your library to carry that gem of a book you loved. You’ll be helping the author grow their reach and allowing others in your community to fall in love with their work, too. Visibility is everything, and this small act truly makes a big impact.

Supporting self-published authors doesn’t have to cost a thing—just a little time, kindness, and connection. From leaving reviews to chatting with your library, every small act helps these storytellers thrive. What are your favorite ways to support indie authors? I’d love to hear!

If you enjoy discovering new voices and championing creative talent, don’t miss out—sign up for the Quill Town Books Newsletter to get updates, book recommendations, and more ways to support the indie book community! -Author Bonnie Kostan